In a joint statement, BBH creative directors Christine Turner and Kevin Masters shared, “After the last one, this Christmas had to be a cracker, so our campaign is a rallying cry to show we’re made of harder stuff this year, and nothing’s stopping us.
The tracks are served by a private railroad, the Wheeling & Lake Erie line it owns the two SD40-2 locomotives used in the movie I thought it was cool that the locomotives had been purchased from the storied Denver & Rio Grande Western Railway. Whether you are cautiously re-entering the world or diving right back in, Tesco shows that it is here to help release that much-missed Christmas joy. The actual location used in the movie was the historically significant Bellaire Viaduct over the Ohio River, which connects Bellaire, Ohio with Benwood, West Virginia. This is a great clip of the filming of a scene in the 2010 movie Unstoppable when the runaway train is going over the elevated Stanton Curve in Bellaire. adults admit that nothing will stop them from having a joyful Christmas this year. Moving between iconic Christmas moments, Tesco depicts each scene as a triumph of celebration, despite the hurdles encountered along the way.īBH’s insight is based on Tesco’s research showing that 86% of U.K. Whether it’s a broken down car, COVID travel restrictions, or a stubborn Elf, this Christmas.nothing’s stopping us.Ĭreated by BBH London and directed by Si & Ad from Academy Films, this ad opens outside a Tesco store with a woman who is determined that nothing will stop her from enjoying Christmas dinner with her family, and follows her as she embarks on her journey home after being offered “a little help” from a Tesco worker. It quickly began a high-speed journey south along the Columbus Subdivision through the communities of Findlay, Bowling Green, and Kenton. On CSX 8888 escaped from Stanley Yard in Toledo, OH. This year, just like the Great British public, BBH’s festive campaign for U.K.-based groceries and general merchandise retailer Tesco is determined to celebrate-no matter what.īacked by a rousing soundtrack, Queen’s “Don’t stop me now,” the film celebrates the nation’s spirit of joyful defiance and determination to have a good Christmas this year no matter what happens. What many of the general public do not realize, is that Unstoppable is a dramatic retelling of real life events.
After another eventful year, Christmas is finally here.